Norwegian Cruise Line (NCL)
Background
Miami-based Norwegian Cruise Line (NCL) is an international cruise company operating in more than 200 ports around the world. In December 2001 it inaugurated year-round cruising in the Hawaiian Islands with Norwegian Star, a brand-new 2,200 passenger ship purpose built for the Hawaii market. In 2003, NCL announced the names for its first two “Project America” ships, which will begin sailing the Hawaiian islands in 2004. The first will be named “Pride of America”, and the second ship, currently sailing as Norwegian Sky, will be reflagged into the US registry, completely refurbished with a strong Hawaiian theme, and will be renamed, “Pride of Aloha”. The ships will sail under the company’s new U.S. Flag brand – NCL America – with 100 percent U.S. officers and crew.

Services Provided
PMCI was engaged by NCL prior to the inaugural cruise of Norwegian Star to assist NCL. In the first nine months of its contract, PMCI performed the following tasks for NCL:

In 2003, PMCI’s involvement with NCL deepened in preparation for the launch of its new U.S. flag brand, NCL America. PMCI acquainted NCL’s human resource department with Hawaii’s education system, facilitated set-up of a recruiting operation at the University level and introduced the food and beverage division to the culinary schools and resources in Hawaii. In addition, PMCI also arranged and attended meetings for NCL to establish a relationship with companies in the tourism industry here in Hawaii, including major hotels, recreational activity firms, and travel agencies.


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Norwegian Cruise Line (NCL)
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