American Resort Development Association (ARDA) – Hawaii Chapter
Background
The American Resort Development Association-Hawaii (ARDA-Hawaii) is the Hawaii chapter of the American Resort Development Association, a trade association of the timeshare industry formed to foster and promote the growth of the industry through education, public relations and communications, and legislative advocacy. ARDA-Hawaii’s membership ranges from small privately held firms to large publicly traded corporations with interests in vacation ownership resorts, community development, fractional ownership, land development, second homes and resort communities.

Services Provided
Transient Accommodations Tax
Beginning in 1992, measures began being introduced to impose the State hotel room tax on timeshare properties. Working with the industry, PMCI was able to defer enactment of the tax for six years. Because of leadership changes in 1998, there was a virtual certainty that a bill imposing a hotel room tax on timeshare properties would finally pass.

The focus of PMCI’s engagement was then shifted to minimizing the impact of the tax on timeshare owners. A nationwide e-mail campaign of timeshare owners and industry leaders was designed and implemented and local timeshare owners were organized to testify in person. As a result of this campaign, PMCI was able to negotiate an acceptable protocol for application of the tax based on a percentage of maintenance fees.

Regulatory Reform
In 2001, ARDA-Hawaii drafted, and had introduced, a package of seven bills to eliminate duplicative and unnecessary regulation of the timeshare industry. This action was a continuation of a joint effort with the state Department of Commerce and Consumer Affairs that began in 1999 to change outdated and unnecessary administrative rules.

PMCI developed an advocacy strategy, organized meetings with legislative leaders to explain the package, monitored and reported on hearings, and coordinated industry support of the package as it was being considered by the legislature. Six of the seven bills were passed and signed into law.

Issue Management
In addition, the needs of ARDA-Hawaii underwent dramatic change as the industry experienced rapid growth throughout the 1990s. The increase in the number of companies involved in the timeshare business and the higher profile of the industry before legislative bodies and the general public resulted in ARDA-Hawaii expanding its involvement beyond legislative advocacy to areas such as professional development, public relations, and research. The expanded scope of the committee’s work resulted in a need for professional management of ARDA-Hawaii. As a result, in April 2003, PMCI was named ARDA-Hawaii’s first Executive Director to provide more staff-directed leadership. As ARDA-Hawaii’s Executive Director, PMCI prepares the budget, staffs the various sub-committees, coordinates communication among members, and represents ARDA-Hawaii with other hospitality trade organizations.


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American Resort Development Association (ARDA) – Hawaii Chapter